One of the most important things to choose wisely is your website
domain name. You will use it on all your print material, such as
business cards, fliers, direct mail, etc… But what is the best way to
choose it? what should you consider? well here are a few tips you
remember when choosing your website domain.
Memorable domains
Choose a domain name that is easy to remember for people and that
cannot be confused with other similar websites, specially if the other
websites are your competition. The best way to do this is choosing the
name of your business as your domain name, for the simple reason that
when people think
of your website, they’ll think of it by name. If your name is also your
URL, they’ll
automatically know where to go. For example, when people think of
Coupon Valley,
they don’t have to wonder what URL to type into their browser to get
there, they will simply type www.couponvalley.com. The name
of the business is also the URL therfore your clients only have to
remember one thing.
2. Buy the wrong domains too
Sometimes
we choose domain names that can be easily confused with other words
such as singular/plural, misspelled words or other similar words. The
best way to not loose this traffic is by buyi
Hyphenated Names
Should you get a hyphenated name? There are a few things to consider here:
a. Disadvantage: It’s easy to forget the hyphens when typing a name. Many users are used to
typing things like freecpluspluscompilers.com but not free-c-plus-plus-compilers.com. They’ll
probably leave out the hyphens and wind up at your competitor’s site.
b. Disadvantage: When people recommend your site to their friends verbally, having hyphens in
your domain name leads to more potential errors than when the name does not contain hyphens.
For example, how do you think your visitors will refer to your site if it is named
“acme-books-and-videos.com”? They might say, “I visited Acme Book and Videos dot com yesterday.
It was fabulous.” Their friends, remembering that comment later, might type into their browsers
“acmebooksandvideos.com”. Oops.
c. Disadvantage: It’s a pain in the neck to type. Enough said.
d. Advantage: Search engines can distinguish your keywords better and thus return your site
more prominently in search results for those keywords occurring in your domain name.
e. Advantage: The non-hyphenated form may no longer be available. At least this way, you still
get the domain name you want.
Personally, I prefer to avoid hyphenated names if I can, but I guess it really depends on
your domain name and your situation.
Dot Com or Dot Net?
What is better? a .com or .net?
well, personally I like to choose .com’s because is easier for people
to remember it. It is so common, most websites use this extension.
.orgs are great for non profits and schools, so it also depends on what
type of business you have.
As you can see, there are a few
tips out there that can help you when it comes to choosing your domain
name. I hope this helped and until next time…ciao for now!
Some tips are explained on the video found at the end of the post, and some are explain on
the blog post so make sure you get all the tips and have all the right
tools to select the best domain for your type of business.
{ 2 comments… read them below or add one }
Dear You are amazing.. Thanks for the information……
& 1 more thing you are beautiful…….
Take Care
Domain names are a key component to a web presence. Domain names convert the numerical format that computers use to identify a website into a text based name that is easy for human users to understand and recall.