Creating content
We hear it all the time, you must create content “content is king”, to increase website traffic you need content, content, content, content, but at the same time they tell us that pages full of content will drive people away. So what’s the magic formula? Where do you create tons of content and at the same time keep your website friendly for visitors.Well, here are a few ideas that can help you.
Product Comparisons
Product reviews can be either stand-alone or comparative. Select complementary products that go with your business. For example, if you have a Veterinarians office you can write product reviews on dog food, treats, toys, shampoo etc… you get the idea, right? You can write a stand-alone review where you just talk about one product or you can take two or more and compare its features.
On a side note, writing reviews will help you stand on your field as an expert, someone who knows about the different products available and people can trust you for advice. If people constantly come to your blog to read your product reviews, and the next time their dog/cat needs where do you think she will go? Exactly! So not only are you building content for your website to increase more traffic, but you are converting that traffic to visit to your vet office.
Industry News
Another way to create great content is by writing news about the industry. Going back to our Vet example, we can write about food recals, or the new organic treat. All those news about what your target market would be interested in are all good things to write about.
Ebooks
Ebooks, tutorials and ezines are all good content builders. You can write a small book about training your new puppy, or easy tricks you can teach your dog. Have people download them in exchange of giving you their name and email, or subscribe to your newsletter. This way you are building your database and next time you decide to create an email camping or send a welcome coupon you can send it to them. Start building your own list!
Newsletters
In today’s world where we can’t live without email, we see that a lot of us like to receive our news and newsletter right to our inbox. By creating a newsletter you can keep your visitors engaged and learning about new products, techniques and special promotions you are having that month. It’s an easy way to remind yourself to write new content every month and keep your audience engaged.
Case Studies
Case Studies take a little but more time, research and contribution from satisfied clients. What you do is you write a small story, you start by stating the problem your client was having, then the solution using your product and then the conclusion.
Photo Gallery
Photos,videos, and podcasts are all content too. Just remember to use your keywords on the Alt tags, descriptions on your videos and even transcripts of the audio.
Forums
If you have the technical ability, you can create a forum where visitors help you create the content. You post a topic starting a thread, then your visitors will give advice, ask questions and be engaged in the conversation.
So you see, there are tons of way to create new content. Just make sure your content is original and you are writing them using your SEO techniques that I’ve been teaching you.
Until next time… Ciao for now!
